BUSINESS SCENARIO

Same creative direction, rebuilt around a different customer journey. This is how 1,000 base directions become 5,000 business-aware starting combinations.

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Car dealership

Template 01 · Campaign collision

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Vehicle inventory · Finance enquiry · Part exchange

Layered art direction, oversized typography and overlapping imagery. Built specifically around car dealership customer behaviour and the vehicle inventory, finance enquiry, part exchange journey.

Find the car that fits the life, not just the finance filter.

An inventory-first automotive site with finance, part exchange and enquiry flows.

How the journey moves

From first click to the next useful action.