BUSINESS SCENARIO

Same creative direction, rebuilt around a different customer journey. This is how 1,000 base directions become 5,000 business-aware starting combinations.

Balanced business Local conversion Premium / high value Urgent response Proof-led

Electronics store

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Electronics storeIssue 001

Tech chosen for what it actually does for you.

A comparison-friendly store with specifications, support and category navigation.

Computing ✦ Audio ✦ Home tech ✦ Deals ✦ Support ✦ Brands ✦ Computing ✦ Audio ✦ Home tech ✦ Deals ✦ Support ✦ Brands