BUSINESS SCENARIO

Same creative direction, rebuilt around a different customer journey. This is how 1,000 base directions become 5,000 business-aware starting combinations.

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Personal stylist

Template 03 · Editorial world

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Consultation · Packages · Stories

Magazine pacing, expressive type and image-led storytelling rather than generic sections. Built specifically around personal stylist customer behaviour and the consultation, packages, stories journey.

A wardrobe that works harder and feels more like you.

A personality-led service site for packages, transformations and consultations.

How the journey moves

From first click to the next useful action.