Bento system
Better stuff for the animals running the house.
01
Store
02
Subscriptions
03
Filters
Dogs ✦ Cats ✦ Food ✦ Toys ✦ Subscriptions ✦ Advice ✦ Dogs ✦ Cats ✦ Food ✦ Toys ✦ Subscriptions ✦ Advice
BUSINESS SCENARIO
Same creative direction, rebuilt around a different customer journey. This is how 1,000 base directions become 5,000 business-aware starting combinations.
Bento system
01
Store
02
Subscriptions
03
Filters