BUSINESS SCENARIO

Same creative direction, rebuilt around a different customer journey. This is how 1,000 base directions become 5,000 business-aware starting combinations.

Balanced business Local conversion Premium / high value Urgent response Proof-led

Sports club

Template 08 · Proof and process

01 02 03 04 05 06 07 08 09 10

Fixtures · Membership · News

Bento system

Train, compete and belong to something.

01

Fixtures

02

Membership

03

News

How the journey moves

From first click to the next useful action.